The need for YouGen struck Cathy Debenham in 2005, when she was doing up her house. There was so much information about renewable energy on the internet, but none of it answered the really practical questions she needed help with to be confident that she had chosen the right technology, the best product and a trustworthy installer. The idea just wouldn't go away, and eventually it grew into a business plan, a blog, and finally the full site you see here today was launched in April 2009. 

Our vision is of a UK where homes are energy efficient and local power generation from renewable sources is the norm.

Our purpose is to make it easy for people to get the information they need to make the best choices when improving the energy efficiency of their home or business or generating renewable energy; and find an installer they can trust.

Our values:
Fair; Independent; Passionate; Professional

Happy browsing … and please let us know what you think of the site and how we can improve it.

Winner: WWF Green Game Changer Award, International Green Awards 2012.

Shortlisted for the SW Green Energy Awards 2012.

Finalist Entrepreneur of the Year, PEA Awards - March 2012 (People and Environment Achievment). 

Shortlisted for Ethical Blog category of Observer Ethical Awards 2011 in association with Ecover - May 2011

Included in the BusinessGreen Twitter Top 100 (Green Guru category) - April 2011

Winner Green Web Award (Ethical living site) 2009 - January 2010