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Observer Ethical awards Winners 2011

About us

About us

YouGen is a platform that brings a public enthusiasm about renewable and efficient energy together with professional and highly recommended energy installers. A trusted, award winning and independent advice service, our blog has hundreds of entries on all manner of green energy topics, and our installer directory allows would-be users of green and efficient energy technology to locate high quality companies in their area to help them achieve their goals.

Our vision:
We wish to see a UK where homes are energy efficient and local power generation from renewable sources is the norm.

Our purpose:
We aim to make it easy for people to find the information and energy installers they need to make the best choices in green and efficient energy. We have over 1000 blog posts and dozens of recommended installers across the country that will help you make an informed decision.

Our values:
We pride ourselves on being a fair, independent and trusted source of information, provided by a team of professionals passionate about renewable and efficient energy.

Are you and installer or consultant?
If you give great customer service and want to expand your company’s reach, then we'd like to work with you. Find out how YouGen membership can benefit your business. Do feel free to contact us for any more information you may need.

Installed renewables?
If you have made energy efficiency improvements to your home or business, please do sign up and share your story with our visitors and help them learn from your experience. We'll share the best tips in our monthly newsletter. If your installer did a good job, please recommend them (or ask them to join if they aren't already a member).

We hope to provide specific but easy to follow guidance on all manner of domestic energy topics. We’re confident that we’ll be able to help you with any questions you have, but if our blogs are yet to provide you with an answer, please let us know how you think we can improve.

Our origins: 
The need for YouGen struck founder Cathy Debenham in 2005, when she was doing up her house. There was so much information about renewable energy on the internet, but none of it answered the really practical questions she needed help with to be confident that she had chosen the right technology, the best product and a trustworthy installer. The idea just wouldn't go away, and eventually it grew into a business plan, a blog, and finally the full site you see here today was launched in April 2009. 

The National Energy Foundation took over the management of YouGen from 2015. Having run YouGen for many years Cathy decided it would thrive better as part of a larger organisation where the service could develop and expand. Cathy valued the NEF’s fairness, independence, passion and professionalism and as an independent charity we were delighted to be asked to become part of this multi award winning project. 


Winner: Feedspot Top 10 UK Renewable Energy Blog - 2018.  

Shortlisted: Contribution to Energy Efficiency and Renewables, Energy Efficient and Renewable Awards – 2014.

Winner: Green Business of the Year, Venus Award National and Devon – 2013.

Finalist: Inspirational Woman category of the Venus Awards Devon – 2013.

Winner: WWF Green Game Changer Award, International Green Awards – 2012.

Shortlisted for the SW Green Energy Awards – 2012.

Finalist Entrepreneur of the Year, PEA (People and Environment Achievement) Awards – March 2012. 

Shortlisted for Ethical Blog category of Observer Ethical Awards 2011 in association with Ecover – May 2011.

Included in the BusinessGreen Twitter Top 100 (Green Guru category) – April 2011.

Winner Green Web Award (Ethical living site) 2009 – January 2010.

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