YouGen is funded by advertising. This takes a variety of forms:

• The text ads are Google Ads, which are generated automatically to match the words on each page. We are unable to vet which ones appear, although we can ban certain ads, so if you see one you think is totally unsuitable do let us know.
• We accept sponsorship from companies that are complementary to the renewable energy market, but not from those that are manufacturers, suppliers or installers of energy efficiency or renewable energy products or services. Contact us to request a media pack. 
• We charge companies for their entry in our directory. Rates start at £10 per month. Click here to search for an installer. Click here to add your company to the directory.
  

Our foremost aim is to give independent information that enables people to make good decisions about renewable products and suppliers. We pride ourselves in our editorial independence, and the acceptance of an advertisement should not be seen as an endorsement of a product, service or company. We retain the right to refuse bookings from companies we feel do not meet the standards we expect.

We take the view that our visitors are bright enough to make up their own minds about whether to click on an ad or not, and to weigh up any claims made in it. Please note that views stated in the ads or blogs are not necessarily the views of YouGen or its staff.

If you want to advertise on YouGen or in YouGen emails please contact us by email or telephone 0845 450 9418.

We also accept affiliate links on selected products and services. We only ever recommend products that we have tried ourselves, and are happy to heartily recommend. Once we have written about them we check to see if it is possible to set up an affiliate link - this means that if you click through and buy the product or service, we get paid for the introduction. We will mark affiliate links with an asterisk*. However, if there is not a paid link available we will still recommend the product and will provide a non-paying link as a matter of course.

Current affiliates include:

• Good Energy
• The Phone Co-op
• Ecotricity
• ETA: Travel, Cycle and Breakdown Insurance
  
• Various links to Amazon