YouGen is funded by advertising. This takes a variety of forms:

• We use Ethical Junction to place the graphic ads on the site
• The text ads are Google Ads, which are generated automatically to match the words on each page. We are unable to vet which ones appear, although we can ban certain ads, so if you see one you think is totally unsuitable do let us know.
• We accept direct bookings for advertisements or sponsorship on the site, and in our monthly e-newsletters. Contact us to discuss rates.

Our foremost aim is to give totally independent information that enables people to make good decisions about renewable products and suppliers. We pride ourselves in our editorial independence, and the acceptance of an advertisement should not be seen as an endorsement of a product or service. We retain the right to refuse bookings from companies we feel do not meet the standards we expect.

We take the view that our visitors are bright enough to make up their own minds about whether to click on an ad or not, and to weigh up any claims made in it. Please note that views stated in the ads are not necessarily the views of YouGen or its staff.

We also accept affiliate links on selected products. We only ever recommend products that we have tried ourselves, and are happy to heartily recommend. Once we have written about them we check to see if it is possible to set up an affiliate link - this means that if you click through and buy the product or service, we get paid for the introduction. However, if there is not a paid link available we will still recommend the product and will provide a non-paying link as a matter of course.

Current affiliate links include:

• Good Energy
• Better Generation for its Power Predictor
  
• Various book links to Amazon
  

If you want to advertise on YouGen or in YouGen emails please contact us by email or telephone 01395 597879.