Green Deal is set to be a great success!
Posted by Adrian Wright on 5 July 2012 at 11:03 am
Sorry! I had to start the blog with a positive title about Green Deal in the hope that it may make it into my daily "green deal" Google alert email to counter all of the depressing negativity that usually fills the headlines.
Every man and his dog has jumped on the ‘bash the green deal’ bandwagon and you can’t open a paper without being told how green deal is going to fail. Only last week I read a story about a BSI survey that found that "only" 1 in 5 people say they will go ahead with green deal. Personally I think that is a fantastic result for a scheme which hasn’t started yet and which householders are yet to have publicised to them.
Obviously these things take time to gather momentum so, just for once, can we all please try and stay positive and at least give the green deal a chance?
The truth is, the green deal is just the sale of home improvements to householders with a fancy finance mechanism and £1.3billion of ECO grant funding a year thrown in to sweeten the deal. Companies have been successfully selling home improvements for decades and with the bells and whistles that Green Deal has added, why do people think that it will be a failure? Green Deal success will be driven by the likes of Green Deal Providers like Enact Energy, community groups and local authorities who promote it. Companies cannot expect to have work flood in through their doors just because Green Deal has started, they will need to work hard to let consumers know about their products and stimulate them with a compelling sales message to get them to part with their cash, just as they do with products like solar and double glazing now.
It was disappointing to hear that the first green deal plans can’t be signed till the end of January and that the Green Deal Finance Company (GDFC) could take till as late as April or May 2013 to be properly established and financed. However, ECO starts in October this year offering large grants mainly for solid wall insulation and "hard-to-treat*" cavities. Householders willing to part fund works through other finance mechanisms outside of Green Deal can go ahead from October and for those on qualifying benefits, the works may be free. Several million households also have one last chance to get completely free loft and cavity wall insulation during the last six months of the Carbon Emission Reduction Target. Have you applied for your free insulation yet?
As a DECC Pioneer Green Deal Provider, Enact Energy is gearing up for the start of Green Deal and we have already launched a dedicated website www.greendealpartnership.com to support local councils, SMEs and community groups. On a personal level, I can’t wait to get my old, Victorian, oil-heated, windswept home in Cornwall wrapped in external wall insulation to make it warmer, cut our fuel bills and better still, no more having to paint the walls! So come on press and industry, stop the knocking and can we please look forward to Green Deal in a positive way?
*A "hard-to-treat" cavity has been defined as a cavity less than 50mm wide, a block of flats more than 3 storeys high, prefabricated concrete or steel built homes and homes with an outer cavity built of stone (not just clad in stone).
Photo by Steve Johnson
About the author: Adrian Wright has more than 20 years experience in the energy efficiency industry and acts as a consultant to Enact Energy.
If you have a question about anything in the above blog, please ask it in the comments section below.
5 comments - read them below or add one