Industry asked to support national solar campaign
Posted by Cathy Debenham on 19 October 2012 at 1:25 pm
Solar PV still offers attractive returns, yet domestic sales have slowed radically. I've heard many theories about why, and much hand wringing, but not much about solutions. Until now. I'm delighted to hear that the industry is launching a positive nationwide solar campaign to highlight the benefits of solar.
The campaign will target home and business owners and investors. It will use entertaining online video to drive consumers to an information based site. It aims to attract more than 500,000 video views and more than 250,000 new visitors to the website by September 2013, driving 80,000 potential sales leads to supporter's websites.
Please your plug is being co-ordinated by Our Solar Future and cleantech PR consultancy CCgroup and funded by solar manufacturers, distributors and installers. To make this ambitous campaign happen it needs 300 companies to sponsor £500 each. To make your pledges email Our Solar Future chairman, Howard Johns now (they need them within the next few days).
"We're making real headway on the fundraising," says Charlotte Webster, head of cleantech at CCgroup. "But the more we raise the more ambitious and effective the campaign will be. As companies look at their marketing budgets we're urging industry to contribute what you can. Essentially, one joined up, loud voice is going to have a more substantial impact than many quiet ones."
Among those already signed up are Southern Solar, SunGift Solar, Eco-Exmoor, D&J roofing and Solar and Solarcentury. Companies that support the campaign will have links to their business integrated into the website's editorial. To pledge your sponsorship, email Howard Johns. We'll feature those who sponsor the campaign in a future blog.
If you have a question about anything in the above blog, please ask it in the comments section below.
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