How installers can demonstrate their expertise
Posted by Cathy Debenham on 12 March 2014 at 8:47 am
Demonstrating your expertise and establishing trust with potential customers is always good for sales, but how do you do it? As all renewable energy installers in the domestic and small scale markets must be MCS accredited, it's no good for helping you stand out from the crowd. Testimonials from YouGen and other similar site are one way. Another is getting professional endorsement of your skills.
Many manufacturers I talk to are asked regularly to recommend installers, but are often wary of doing it. So I was interested to hear of SMA's new system of identifying expertise at Ecobuild last week.
SMA has always offered three basic training modules on their solar inverters free of charge to installers. Now they are taking it a step further introducing SMA Advance. This is available to installers who have completed the three mandatory courses who will be invited to attend an SMA Advance training module.
Installers who successfully complete the evaluation, knowledge and skills assessment and subsequent registration criteria will be enrolled and registered as an SMA Advance Installer.
Benefits include the SMA newsletter, advanced product information, technical training, member events and marketing material. But the reason I imagine will be foremost in many installers minds is that it will be the SMA Advance Installers whose names are listed on the company's Life Shines Brighter consumer-facing website.
Here at YouGen we're always keen to see examples of good practice. The more manufacturers offering good quality training, and helping to identify the best practice the better. I hope others will be following SMA's example and offering similar schemes.
Advance training courses are set for 10 and 24 April, 29 May and 26 June at SMA's headquarters near Milton Keynes.
SMA has also recently approved its first regional training centre, the South West Energy Centre in Paignton Devon. The three compulsory courses will be running there for the first time on 1 and 2 May, with an Advance course likely to run in July.
To book a course visit the training academy section of SMA's website.By Cathy Debenham
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