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Be a climate change hero: Scottish government launch energy saving ad campaign

Posted by Anna Carlini on 11 February 2016 at 10:15 am

A new ad campaign launched by the Scottish government has a bold motive: saving the world. The campaign encourages the nation to be superheroes in their everyday lives by making small changes to prevent climate change. The ads promote turning down the thermostat by one degree, washing clothes at 30 instead of 40, avoiding and recycling food waste, and using the car less. 

The fun campaign clearly has a serious message. It comes after a survey revealing half of the people living in Scotland acknowledge climate change is an immediate and urgent problem – and eight in ten could do more to care for the environment.

Climate Change Minister Aileen McLeod, commented that Scotland has already cut gas emissions by 38% since 1990, and are on track to meet their target of 42% by 2020. She expressed her belief that taking these actions, such as washing at 30 instead of 40, would be a collective step forward. “Through this campaign, we hope to inspire more Scots to contribute in making Scotland a cleaner, greener place to live now and in the future.

“After all, saving the world isn’t just for the movies.”



Source & Image: Scotish Government Press Centre  

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