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Calling installers - biomass boiler push. Are you with us?

Posted by Gordon Glass on 28 November 2016 at 11:30 am

You are a biomass installer on the MCS register, but how will you fair in our 10 second quiz on your specialist subject. Stopwatch at the ready...

When you type ‘Biomass Boiler’ into Google:

Q1. Who ranks Top 3?*
Q2. How many views do you need to rank Top 3?
Q3. What does it cost to have a Top 3 page presence?

*ignoring the ads

Whilst you guess the answers (no cheating!), let us drop some heavy hints...

YouGen ranks among the Top 5 websites sending direct click-through traffic to the MCS website. That means a serious percentage of quality leads our members are getting via the MCS site are likely to have come via YouGen.

Around half a million members of the public visit the YouGen website each year in search of sound advice and reliable installers of renewables and energy-saving home improvements. What does this kind of traffic do for a website ranking in search?

You'll find the quiz answers at the bottom of this page, but before we reveal the answers as they stood on 25/11/16, please take a minute to find out how we plan to bring biomass to our readers' attention in the coming months.

What’s the big idea?

YouGen will heavily promote biomass this winter and we’re really excited about the increase in enquiries that could result for our installer members.

What’s planned?
This autumn thousands of potential readers will be actively searching for guidance on biomass boilers, suppliers and installers, so here’s what we’re planning:

  • 1 new blog/week highlighting biomass on YouGen to the end of Jan.
  • Blogs promoted in monthly newsletters sent to 7,500 subscribers
  • Blogs shared - 12,500 Twitter followers (YouGen, SuperHomes, NEF)
  • Members invited to share their expertise by contributing to the blogs
  • Advert across all YouGen blogs (50,000 views/month) inviting readers to find a biomass installer on our member database

What does an installer need to do to benefit?

  1. Join YouGen  
    You’ll need to join YouGen if you aren't already a member. Your first month’s trial membership of YouGen is free. After that, the standard membership costs £10 per month + VAT. Membership of YouGen is paid by easy monthly Direct Debit which you can cancel at any time if it doesn’t work for you. The benefits of YouGen membership are clear.

    Every page on the YouGen website invites the reader to find a reliable business to help them. This could be yours. Only YouGen members show up in our 'Quick Find' results.

    Members get their very own profile page and their customers can recommend them on YouGen and our readers can filter for the nearest supplier with the best customer feedback. YouGen also provides monthly newsletters that will keep you and our reader subscribers up to date with relevant industry and policy news and opportunities in developing technologies to help keep you ahead of the curve. Sign up for our installer newsletter here.
  2. Act now
    We don’t think there’s a more trusted place for readers to find businesses that can help support their interest in renewables. Don’t miss out on extra exposure, extra enquiries and extra sales as we give biomass the push it deserves this winter.

Start your FREE YouGen trial here today

YouGen is operated by a registered charity, the National Energy Foundation.

Quiz Answers

Q1. Who ranks Top 3?
A1. YouGen, Energy Saving Trust, Grant UK (at 25/11/16)

Q2. How many views do you need to rank Top 3?
A2. YouGen’s Biomass Boiler page has attracted 143,000 views

Q3. What does it cost to have a Top 3 page presence?
A3. From £10 per month + VAT for standard YouGen membership


About the author: Gordon Glass is the online marketing manager of YouGen and SuperHomes.

If you have a question about anything in the above blog, please ask it in the comments section below.

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