Our aim is to help people find excellent suppliers of energy efficiency and renewable energy for their home. In the process we offer a great opportunity for companies working in the field to reach people who are genuinely interested in their products and services.

To make the most of this opportunity please complete your profile in as much detail as you can. Make sure you tell people what the benefits of your service are, and what makes you stand out from the crowd.

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We want the best companies on YouGen: ones that really care about their customers, who ensure that they supply appropriate technology for their customers’ circumstances, and that it’s installed to a high standard. If people are happy with their supplier, we ask them to recommend them on YouGen. If not, we suggest that they contact the supplier direct, so the supplier has the chance to sort the problem out.

When recommending a company, people are asked to score them on:

• Service
• Product knowledge
• How well they explain the product and how to use it
• Value for money
• How well the product meets expectations

If a company consistently scores badly on the recommendation form, or we receive complaints about any aspects of its practices, we reserve the right to remove its profile from the website. See our terms and conditions and complaints policy for more information.

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Terms and conditions

We suggest that you fill out your profile as fully as you can. The more information you give people about how you work, and what they can expect from you, the more appropriate the enquiries you receive will be. Remember that this website is aimed at the domestic market so make sure you tailor what you say to homeowners.

As you write your company description think about what makes you stand out from the competition. Let people know what makes your company different, what your unique selling points are. Also tell them how they will benefit from your service. It’s easy to focus on the features of your service (what you do), and forget to tell people about the benefits (what that does for the customer).

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Personal recommendation is the best form of advertising, so ask your customers to recommend you on YouGen and make sure your word of mouth marketing reach more people. We will help you do this by sending each company that adds a profile on the site some free postcards to get you started. We suggest you hand them to customers as you finish an installation. You can also write to past customers and ask them to recommend you or send them postcards too.

When you run out of free postcards you can order replacement cards, overprinted with your contact details, direct from our printer. Download and order form in pdf or Word format.

Once you’ve been recommended we’ll tell you how to download our Recommended on YouGen icon, so you can add it to your website and link people direct to your profile.