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Observer Ethical awards Winners 2011

YouGen press release

Green deal is a 'disappointing failure'

Posted on 15 September 2014 at 9:15 am

Tasha Kosviner, editor of the independent, online energy saving resource, said:
"Whilst at its heart the pay-as-you-save model of energy efficiency is an elegant idea, the reality is that the green deal is far too complex and bloated to be attractive.

"It is part of our job here at YouGen to unpick the finer detail of energy saving schemes and incentives for the benefit of householders. With the green deal, that has proven to be a very difficult task.
"From green deal assessors and advice organisations to green deal reports and green deal providers, a whole new language has been invented to describe it. This has only led to confusion and misunderstanding in the public. 
The new industry that the green deal has tried to create has led to a disparity of expertise between those completely new to energy saving and long standing domestic energy assessors who have bolted the short green deal assessor qualification onto their existing, extensive expertise. This has led to uncetainty and mistrust. 
The green deal's so-called golden rule, that loan repayments cannot exceed savings, has been proven to be not so much a rule as an unguarantee-able hope.  
"The attempt to bring other energy saving schemes from the blighted energy company obligation to the relatiely new renewable heat incentive under the green deal umbrella, has added to the layers of complexity and misunderstanding. 
Meanwhile, the high interest rates associated with green deal loans have rendered it attractive only to those who absolutely cannot access credit anywhere else.
"As this report rightly says, it is time to look for new ways to 'sell' energy saving to a reluctant public. Whether this is through stamp duty or council tax incentives or through a change in the way we think of energy saving - in terms of comfort or home improvements rather than economics - the time to do this is now. 
"Energy saving is good for the individual, good for business, good for society and good for the climate. Let's hope that the green deal fiasco hasn't turned the public off the idea for good."

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