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Observer Ethical awards Winners 2011

YouGen press release

Renewable energy blog has been shortlisted for prestigious Observer Ethical Awards 2011

Posted on 17 May 2011 at 2:47 pm

The YouGen renewable energy blog is one of three finalists shortlisted in the Observer Ethical Awards 2011 ethical blog category. It is competing against seasonal eating blog Well Seasoned, and ethical fashion blog Shirahime.

The YouGen blog brings together reporting, comment and expert advice on renewable energy with the aim of educating and entertaining readers, and creating confident, informed consumers in the market for renewable energy. Contributors include YouGen founder Cathy Debenham and a team of volunteer ‘energy experts’ from the renewable energy industry.

“I am really delighted that we have reached the shortlist,” said Cathy. “The Observer was one of the first to set up an award for ethical businesses, and I’ve always seen it as the one to aim for. To get this far is a real honour, and I’m sure it will help us to help even more people.

“I know from experience that working out what, if anything, is the best renewable energy option can be tricky. There’s lots of detailed information about how technologies work, but most of us don’t need to know the detail of how solar radiation is converted to electricity or hot water – we just want to know the practical things such as whether our roof faces the right way, whether the system is compatible with our plumbing, or how to tell if installers are trying to pull the wool over our eyes. That’s just what the YouGen blog focuses on.

“Another barrier people face is finding the right installer. I rang an advice line and was told they can’t help with ‘a commercial decision’ – but that’s the one that it’s most important to get right. We ask people who’ve already installed renewable energy to rate the suppliers in our directory, to help people to choose between them.”

The Observer Ethical Awards 2011 in association with Ecover are instrumental in bringing green issues to the forefront of consumer minds and making businesses reassess their attitudes towards sustainability. The awards recognise those who pioneer a sustainable future and identify products, ideas and companies that make ethical living possible. Judges include Colin Firth, Professor Brian Cox, Ben Fogle, Kate Humble and Deborah Meadon.

The winners will be announced at a ceremony in London on 9 June 2011.


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