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YouGen press release

Renewable energy enthusiasts invited to share their expertise

Posted on 18 June 2009 at 3:06 pm

The experience and enthusiasm of people who have installed renewable energy (such as solar panels, biomass boilers or wind turbines) in their home is at the heart of YouGen’s remit of helping make it easy for people to navigate a complex new market and choose wisely. 

Research1 shows that people have difficulty in finding impartial, informed advice about renewable energy; that 91 per cent look at the internet for advice; and that they want an installer who is knowledgeable, trustworthy, reliable and preferably local. YouGen uses social media to provide a one stop shop for renewable energy.

"We’re calling on people who have installed renewable energy or made their house more energy efficient to register on the site now, and help others by sharing their tips and experiences, and, if they’ve had a good experience, recommend their installer," says founder Cathy Debenham.

"Renewable energy is a really confusing market, and most of the early adopters have a story to tell. While their original motivation may have been to reduce energy bills, or for energy security or environmental protection, renewable energy often fascinates people in a way they don’t expect. It engages you with the energy you use and brings you closer to nature, making you more aware of its power."

Companies serving the domestic renewable energy, microgeneration and energy efficiency markets are also invited to add a free company profile and describe the services they offer and how they operate.

As well as the user generated sections, YouGen site also contains independently researched information, which prides itself in giving practical information, cutting through the jargon and making it easy for people to see if a technology is suitable for their home. The blog has regular contributions from YouGen Energy Experts who are professionals in their field, and are happy to answer questions. It covers energy efficiency as well as renewable energy.

To encourage people to recommend their supplier YouGen is giving away a wattson (the stylish energy meter from DIY Kyoto) every month. Everyone who recommends a supplier is entered into the monthly draw.

Notes to editors
On YouGen people can:

  • Work out whether a technology is suitable for them
  • Ask an energy expert a question
  • See what other people have done, an learn from their experience
  • Find a recommended local supplier (or help others by recommending theirs)
  • Keep up to date with what’s new in energy efficiency and renewable energy


1 YIMBY Generation – yes in my back yard, Energy Saving Trust, June 08


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